Oh you know, just a standard night at The Standard Hotel… nbd…

Seriously one of the coolest things I’ve ever seen!!! Even a street full of jaded New Yorkers was blown away. Each one of these lights is A HOTEL ROOM— complete with choreographed dancer inside.

Target, you are amazing!!! NYC loves you.

Target Kaleidoscopic Fashion Spectacular (via soveryblog)

Now THAT is how you make an entrance.  The first fully-wrapped train to ever run the NYC rails. 

Well done, Target!  We’ve been waiting a long time for you to find a permanent home on our little island.  (NYC the blog)

First Ever Full Length Ad Wrapped Train Runs In NYC (via NYCTheBlog)