Coming soon to a shelf near you: Bud Light Platinum

And just like that, the word “platinum” loses all meaning…

Anheuser-Busch InBev said Wednesday that it plans to add another brand to its light beer stable: Bud Light Platinum.

… Platinum will contain 6 percent alcohol by volume, compared with 4.2 percent in standard Bud Light.

…The beer is the latest in a line of “innovations,” for Bud Light, chief executive Carlos Brito told analysts Wednesday. It comes on the heels of Bud Light Lime, in 2008, and Bud Light Golden Wheat, in 2009. The wheat beer, in particular, was a bid by the company to establish a toehold in the growing craft beer segment of the market, and some industry-watchers think Platinum may wind up filling a similar role.

1. soverynow posted this