City Living: What 'Urban Boom' Means for Marketers | News - Advertising Age
According to the U.S. Census, from 2000 to 2010, the nation’s 366 metropolitan areas picked up nearly all population growth: 92.4%. The overwhelming majority, 84%, choose to live either in or in the vicinity of a city of 50,000 people or more. In fact, almost 100 million Americans, 32%, choose to live in one of the 15 largest metro areas, each of which has more than 4 million residents. The 50 largest metro areas are home to 53% of the nation’s residents, and all of them except five grew over the past decade.
Companies are adapting to Americans’ new “less is more” mentality. It’s about time.
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